Topgolf arrives in Spain and Portugal to offer “a different way of enjoying golf” with technology

Exciting golf news from Spain! 

The time has finally arrived when Topgolf will aim to convert the massive potential of outdoor golf and entertainment in Spain to a reality!!

Spain is an ideal country to create large outdoor golf centres with a growing appetite for golf amongst Spanish nationals coupled with a large expat community and a booming tourist industry, fantastic weather and excellent transport network.  Spain loves dining out and sports!

Since the pandemic golf has experienced a boom with golf memberships and the number of people playing golf in Spain rising dramatically.

Sol Sports Invest have advised several key clients and investors on a number of golf related businesses and real estate ventures in Spain since 2013 and is excited to share with you the latest updates on the upcoming sites to open!!!


BAJ Golf Development Iberia, authorised promoter of Topgolf, brings its global sports and entertainment venue to the Iberian Peninsula with the opening of venues in Spain and Portugal.

Topgolf, which has managed to connect more than 100 million fans through its sports entertainment experience in its more than 90 venues around the world, offers visitors “a different way to enjoy golf thanks to technology”.

As reported by Topgolf Iberia in a recent press release, in the case of Spain and Portugal, the facilities will have 102 outdoor playing stations, air-conditioned and equipped with Toptracer – the brand’s ball-tracking technology, which tracks each ball in flight – three restaurants that will offer top-quality service and product, while the user enjoys some leisure time and music.

In addition, these venues will have spaces for private events and family programs throughout the year. “Thanks to this spectacular offer, Topgolf has become a perfect place for those looking for leisure and entertainment activities, as well as corporate and social events,” the statement said.


Topgolf will invest €30 million per centre in Spain and Portugal

The agreement signed between Topgolf and BAJ includes the opening of several facilities in Spain and Portugal in the coming years. It is estimated that its arrival, which involves an investment of more than 30 million euros per centre, will mean, on average, more than 400 jobs per facility during the construction period and another 450 after opening.

BAJ, the company that operates this franchise, is led by Pablo Juantegui, with more than 25 years of experience in large national and international companies, such as Food Delivery Brands, Sanitas&Bupa, TPI or González Byass, explains:

“We are very excited to bring Topgolf to Spain and Portugal and to be able to offer this unique experience to our population. Topgolf is transforming the game of golf. In addition, the company is made up of a team with an impressive track record in innovating and building great global brands. It is an honor for us to partner with them and bring this entertainment experience to the Peninsula,” says Juantegui.

Topgolf also operates in the US, UK, Australia, China, Germany, Mexico, Thailand and the UAE. The company also plans to open new locations in other U.S. markets and in Asia, Central Europe and Latin America.

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